Philippine Business Bank – the
financial arm of the Yao Group of Companies,
was recently granted licenses by the BSP
to open 21 new branches. The new licenses
seek to increase the Bank’s footprint
in the local and regional market. PBB
is keeping its promise to give clients
what they need by bringing its products
and services in more places in the Philippines
and provide better opportunities and benefits
to more Filipinos by expanding its presence
toward the Visayas and Mindanao regions,
particularly in Cebu and Davao.
Presently, PBB has three branches in Cebu
and two in Davao. For this year, the branches
will increase to six in Cebu and five
in Davao.
PBB’s niche is the small and medium-scale
enterprises (SMEs). Established more than
17 years ago, the bank aims to help build
stronger business communities where it
operates.
“The vision of the bank is very
simple: to build business communities
in the places where we are,” said
PBB President and Chief Executive Officer
Rolando R. Avante.
He added “It is a testimony of our
continuing commitment to ease access to
our products and services while at the
same time enhancing customer convenience
and experience.”
Mr. Avante said they’ve never failed
to communicate with their clients that
they are partners in doing business. As
a matter of fact, PBB's presence would
be felt at the city of Taguig –
for our second branch, Taytay, Rizal;
Balanga, Bataan; Vigan, Ilocos Sur; Santiago,
Isabela and La Trinidad, Benguet. A second
branch in San Pedro, Laguna – PBB
has three existing branches in Laguna;
Calapan, Oriental Mindoro; Iriga, Camarines
Sur and Molino, Bacoor for Luzon.
PBB will also set its footprint on Dipolog
City, which is the Bank's second branch
in Zamboanga; Ozamis in Misamis Occidental
and a second branch in General Santos,
South Cotabato for Mindanao. Aside from
the additional three branches in Cebu,
PBB's presence will be found in the Visayas
Regions, particularly in Dumaguete, Negros
Oriental and a second branch in Aklan
- Malay.
“We are making a difference by widening
our presence across the country. A total
of 100 branches today, we are building
21 more this year to reach more people,
more business partners as we can. The
Bank will apply five more licenses to
restricted areas on the second quarter
of this year – two in the City of
Manila, two in Quezon City and one in
Parañaque City.“ said Mr.
Avante
“We will continue to go where small
and medium enterprises thrive. SMEs remain
our focus as we increase our market base.
PBB's products and customer service raise
and redefine standards in terms of availability,
reliability and attention to our clients.
We come to them with sincere purpose of
supporting them in their financial needs.”
added Mr. Avante
More Filipinos now have a chance to gain
financial assistance and growth because
PBB believes in a thorough, in-depth analysis
of each potential market in identifying
branch locations. The new branches are
part of the bank’s comprehensive
and strategic expansion programme that
targets both the local market and the
region, focused on the SMEs.
Judith C. Songlingco