As the most renowned franchise event opened last July 18, 2014 at the SMX Convention Center, Senator Cynthia Villar graced the event by giving the welcome remarks. Philippine Business Bank (PBB), participated as one of the bronze sponsors of this event. With a presence of a booth, the senator posed for a photo at PBB's booth. The small and medium enterprise (SME) sector will continue to be the main focus of PBB. As the economy continues to be strong, a lot of SME clients, especially in the outlying areas, will need additional capital and that is where PBB comes in. PBB continues to serve the SME market. The Bank is of service to the economy if PBB lends more to the SMEs. The Bank's objective is to spur business in communities and create an impact in the areas where PBB is present. "Currently, PBB has 108 branches making us much accessible to our niche market, the SMEs," remarked Judith Songlingco, PBB's Head of Corporate Affairs.